蜜桃传媒在线观看入口

Intro Title
Having worked for years in fashion retail, the COVID-19 pandemic compelled Ashley to consider a career change, which led her to the growing field of cannabis retail. Since she made that transition, Ashley has noticed many transferable skills between these two industries, specifically around branding and business practices.

Please tell us about the career path that鈥檚 led to where you are.
Most of my career experience is in education and fashion retail. I worked as a Special Education aide and periodically as a substitute teacher.

In 2015, I went back to school at Massachusetts College of Art and Design, launching me into the fashion industry. I started at Bloomingdale鈥檚 as a part-time sales associate, later becoming an operations assistant. After leaving Bloomingdale鈥檚, I became an assistant store Manager at Joie; but two months later, Joie temporarily closed due to COVID.

In November of 2020, I started at 鈥攁 female-founded, minority-led cannabis dispensary鈥攁s a part-time Assistant Buyer. Eventually, I got promoted to Buyer.

What was it like transitioning from working in fashion to working in the cannabis industry?
It was entirely unexpected, but very timely! I never imagined I鈥檇 work in cannabis, but due to COVID鈥檚 impact, I thought it was a great opportunity to switch lanes.

In the 10 months I鈥檝e been at Rebelle, I鈥檝e learned retail is retail whether you鈥檙e selling clothes and shoes or cannabis鈥攔etail math, aesthetic and branding, these are still highly applicable. Everything I am doing now is transferable to other industries, and I certainly don鈥檛 feel pigeon-holed.

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Please say a little about the growth opportunity you see in cannabis, both for the industry itself and for those working within it.

What I think Rebelle knows, which not all cannabis businesses do, is the benefit of structuring themselves like a fashion brand. This is probably because much of Rebelle鈥檚 leadership team used to work in the fashion industry. They understand the importance of aesthetic and using that to develop a strong brand. LIM students are at an advantage in this regard, because they know these aspects of maintaining a strong retail business. They have a lot to offer an industry that鈥檚 still very new and rapidly growing!

What are your thoughts on 蜜桃传媒在线观看入口 launching a BBA in The Business of Cannabis? 

I think 蜜桃传媒在线观看入口鈥檚 launch of a bachelor鈥檚 degree focused on the cannabis business is very timely and something young people should take advantage of. The last year-and-a-half has been hard on all aspects of retail, and focusing on such a rapidly growing area is a key way to counter that negative impact.

LIM's BBA program in The Business of Cannabis is currently accepting first-year applications for the class entering in Fall 2022.

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